Brian Cooley


Mid-West Regional Sales Representative

"Achievement without adversity is a meaningless endeavor."

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Tell us about your role at TRI: 
My primary roll is to expand customer base in the US Mid-West by building and maintaining rapport with key customers; identifying new customer opportunities and presenting solutions to customers. My goal is to recommend product lines by identifying new product opportunities and service changes; surveying customer needs and trends; providing valuable market intel to customers and tracking competitors movements.

Tell us a little about your family:
My father said he was lucky to have 3 boys – I’m the oldest, and we are all 2 years apart.

About your education or experience:
I graduated from Purdue University - B.S. Science, Organizational Leadership and a certificate in the Entrepreneurship program. After college, I worked as a sales representative in the plastics industry. I worked with engineers at injection molders and OEM’s to create and identify unique material solutions, and solve material or processing issues.

What sort of hobbies do you have?
Fitness, baseball, hunting, kayaking.

What is your favorite thing about working at TRI?
The opportunity to work with a very personable, knowledgeable and resourceful team.

What would you like people to know about you?
I thrive on challenges, do well under pressure, and tend to work at 1,000 mph.

Other than appearance, what is the first thing that people notice about you?
I can come off as serious and reserved, but in reality, I’m very personable and approachable.

How do you typically spend your leisure time?
I am usually training for marathons and triathlons, being outdoors, or spending time with friends and family.

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